A disaster can happen anytime. And when it does, you may only have minutes to respond.

It's a fact: controversies today are tried in the Court of Public Opinion more often than in any Court of Law. Those reputational trials can greatly influence public perception and tarnish an organization's brand. With the rampant use of social media, that threat has grown exponentially.

The result: an organization's most important asset can be significantly damaged before a legal trial even begins. Indeed, since most legal controversies are settled prior to trial, the Court of Public Opinion has arguably become the most important battleground not only for good will and market share, but also for legal bargaining and settlement negotiations. Managing this battleground has become critical for business leaders.

News breaks first on social media, with traditional media sweeping Twitter, Facebook, Instagram and YouTube for leads. Whether your brand is immersed in crisis or dealing with a hot-button issue, your news can easily "go viral." Since it takes a lifetime to build a reputation and only a few seconds to destroy one, "managing the message" is a necessary skill set for CEOs, executive directors, school officials, health care directors, attorneys and government officials, as well as other business leaders.

Join us on Wednesday, June 14th.

11:30 AM - 1:00 PM at Wayne College

Lunch Buffet from 11:30 AM - 12:00 PM

Speaker from 12:00 PM - 1:00 PM